Who are we?

Comfybabies.co.uk is owned and run by Stormforward Retail Ltd. We are a small company based in Horsham, West Sussex, who specialise in E-commerce websites and fulfilment services. The company was formed in March 2009. Stormforward Retail Ltd is majority owned by Dr Simon Murdoch, a leading internet entrepreneur and former CEO of Amazon Europe. We pride ourselves on our excellent customer service, ease of use of our website and the product and offers we sell across our websites.

Why ComfyBabies.co.uk?

After successfully launching four other websites, we were looking at what other markets we could use our expertise and experience to bring customer satisfaction to. Both of the directors of Stormforward Retail Ltd, had recently had babies and found finding certain items online a bit of a pain and not a fun job. Whether competitors websites were too busy, or just not selling what they wanted. So they decided to investigate the market and came up with the www.ComfyBabies.co.uk website. The goal of which is to provide, products that customers can be sure will make their lives more comfortable with a new born and a website which is easy to navigate and secure to checkout with. Although we are new to the market, you can be assured we are by no means new to babies, parenting and all the requirements of what you need to help you along your way.

Our Product Range

Yes, We are aware that the product range at the moment is not massive, we are working hard to fill gaps in our range. If there is an item or range you feel we should sell. Please feel free to send us an email via our contact form. If you are a manufacturer of products and would like us to investigate stocking your range, again please use send us an email via our contact form.

General Information

Our trading address is Stormforward Retail Ltd, Unit 19, Lawson Hunt Industrial Park, Horsham, Sussex, RH12 3JR.


We hope you enjoy your visit to our store and your general shopping experience. If you have any complaints, suggestions or general feedback, please feel free to contact us.